Advertising and Branding: Concepts, Methodologies, Tools,...

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Advertising and Branding: Concepts,...

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Name: Advertising and Branding: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522517931

Information Resources Management Association

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పుస్తక నాణ్యత అంచనా వేయడాలనుకుంటే దీన్ని దింపుకోండి

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This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising

వర్గాలు:

Business & Economics - Sales & Marketing

సంపుటి:

3 vols.

సంవత్సరం:

2016

ప్రచురణకర్త:

IGI Global

భాష:

english

పేజీల సంఖ్య:

1849